Delivering transparency, choice and control for European citizensThe European Interactive Digital Advertising Alliance is the organisation responsible for enacting key aspects of the self-regulatory initiative for Online Behavioural Advertising (OBA) across Europe.
The cross-industry self-regulatory initiative was developed by leading European bodies to introduce pan-European standards to enhance transparency and user control for online behavioural advertising. This type of advertising increasingly helps to support the content, services and applications that internet users can enjoy at little or no cost. The self-regulatory initiative is based upon IAB Europe's OBA Framework and EASA's BPR on OBA.
edaa for Users
The EDAA has created this business-facing website to ensure that companies have the means necessary to provide you with greater transparency, choice and control over Online Behavioural Advertising.
To learn more about Online Behavioural Advertising and how it helps provide you with more relevant ads on the websites you visit, please use the links below.