Dr. Oliver Gray, Director-General
Dr. Oliver Gray has been appointed as the Director-General of the EDAA and has a strong professional background in effective advertising self-regulation, previously acting also as Director-General of the European Advertising Standards Alliance (EASA). Through this role, Oliver Gray has spearheaded the growth, value and credibility of advertising self-regulation for close to 20 years and his expertise is invaluable to the ongoing success of the EDAA, bringing effective self-regulation to modern, evolving and increasingly innovative technologies and advertising practice. Beyond this, Oliver Gray co-chairs the Code Revision Taskforce of the International Chamber of Commerce. In this capacity, he helps devise and coordinate the consolidation of the ICC’s codes in marketing and advertising into a simplified but extended code to marketing communications. This Code has been adapted to include specific provisions on Online Behavioural Advertising (Chapter D) which reflect the principles laid out in the EASA Best Practice Recommendation on OBA. Oliver Gray graduated with a BSc and a PhD from Bath University.
Oliver can be contacted at: oliver[dot]gray[at]edaa[dot]eu
David Barron, Director of Operations
David Barron works for the EDAA as Director of Operations, bringing with him valuable experience of advertising self-regulation through his work at the European Advertising Standards Alliance since early 2011. In this capacity, David played an instrumental role in shaping the EU Self-Regulatory Programme for Online Behavioural Advertising, particularly regarding the set-up of the EDAA and its operations to-date. In addition, David has a particular interest in, and knowledge of the functioning of national self-regulatory organisations. Having worked on several important self-regulatory issues, David has developed a broad knowledge of effective self-regulation in multiple sectors which is a considerable asset to EDAA in further rolling out the Programme. David graduated from the University of Bristol in 2010, where he read Modern Languages (French and Italian).
David can be contacted at: dave[dot]barron[at]edaa[dot]eu
Uzo Madu, Communications Coordinator
Uzo Madu is the Communications Coordinator for the EDAA and has several years’ experience in EU and global communications, as well as public affairs. Having worked in the digital policy space previously, as an Account Manager at a leading Brussels-based consultancy. She is also currently active in the online media space, where she presents an online current affairs programme and is following a Masters in EU External Relations at KU Leuven, Belgium. Previous work experience includes working in communications for an NGO around European citizenship rights issues and policy work for a Biotechnology trade association. Uzo holds an LLB Law with International Studies Degree.
Uzo can be contacted at: uzo[dot]madu[at]edaa[dot]eu