The EDAA Team

Dr. Oliver Gray, Senior Expert Advisor

oliverDr. Oliver Gray is a Senior Expert Advisor to EDAA. He brings a strong professional background in effective advertising self-regulation, previously acting also as Director-General of the EDAA and before that as Director-General of the European Advertising Standards Alliance (EASA). Through this role, Oliver Gray has spearheaded the growth, value and credibility of advertising self-regulation for close to 20 years, bringing effective self-regulation to modern, evolving and increasingly innovative technologies and advertising practices. Beyond this, Oliver Gray co-chairs the Code Revision Taskforce of the International Chamber of Commerce. In this capacity, he helps devise and coordinate the consolidation of the ICC’s codes in marketing and advertising into a simplified but extended code to marketing communications. This Code has been adapted to include specific provisions on Online Behavioural Advertising (Chapter D) which reflect the principles laid out in the EASA Best Practice Recommendation on OBA. Oliver Gray graduated with a BSc and a PhD from Bath University.

Oliver can be contacted at: oliver[dot]gray[at]edaa[dot]eu

Dr. Ionel Naftanaila, Programme Development Director

ionelDr. Ionel Naftanaila is EDAA’s Programme Development Director and brings with him a wealth of industry knowledge and experience. Ionel also has a strong training and teaching experience combined with technical expertise. As Business and Technology Director at the Interactive Advertising Bureau Europe, Ionel has been driving efforts to establish the EDAA and increase industry awareness of the European Self-Regulatory Programme and principles for OBA. Before joining the EDAA, he managed a company that developed and maintained AdServers and AdExchanges with OBA in Southeastern Europe. Previously, Ionel worked in the online industry, managing a company developing web applications and sites. Ionel also has a strong academic background and teaches management with key focus on IT and project management at the Bucharest University of Economic Studies. He holds a PhD in Economics Studies from Bucharest University and HEC Montreal, Canada.

Ionel can be contacted at: ionel[dot]naftanaila[at]edaa[dot]eu

David Barron, Director of Operations

daveDavid Barron works for the EDAA as Director of Operations, bringing with him valuable experience of advertising self-regulation through his work at the European Advertising Standards Alliance since early 2011. In this capacity, David played an instrumental role in shaping the EU Self-Regulatory Programme for Online Behavioural Advertising, particularly regarding the set-up of the EDAA and its operations to-date. In addition, David has a particular interest in, and knowledge of the functioning of national self-regulatory organisations. Having worked on several important self-regulatory issues, David has developed a broad knowledge of effective self-regulation in multiple sectors which is a considerable asset to EDAA in further rolling out the Programme. David graduated from the University of Bristol in 2010, where he read Modern Languages (French and Italian).

David can be contacted at: dave[dot]barron[at]edaa[dot]eu

Astrid Helferstorfer, Project Assistant

astridAstrid Helferstorfer is EDAA’s Project Assistant, and brings a keen personal interest and knowledge of policy initiatives for the development of the Digital Single Market. Prior to joining the EDAA team, Astrid completed an internship at the European Small Business Alliance, in Brussels, where she was responsible for covering policy approaches surrounding the General Data Protection Regulation, online platforms and digital contracts. Astrid has a Bachelor degree in Social and Economic Studies from the University of Aix-en-Provence (France) and completed her last year at the University of Groningen in The Netherlands. She graduated from the University of Bristol (UK) in 2016, with an MSc in International Relations. Astrid speaks French, English and Spanish.

Astrid can be contacted at: astrid[dot]helferstorfer[at]edaa[dot]eu

Uzo Madu, Communications Coordinator

uzoUzo Madu is the Communications Coordinator for the EDAA and has several years’ experience in EU and global communications, as well as public affairs. Having worked in the digital policy space previously, as an Account Manager at a leading Brussels-based consultancy. She is also currently active in the online media space, where she presents an online current affairs programme and is following a Masters in EU External Relations at KU Leuven, Belgium. Previous work experience includes working in communications for an NGO around European citizenship rights issues and policy work for a Biotechnology trade association. Uzo holds an LLB Law with International Studies Degree.

Uzo can be contacted at: uzo[dot]madu[at]edaa[dot]eu

Salim Nazary, Finance Coordinator

salimSalim Nazary joins the EDAA team as Finance Coordinator. Naz brings with him over six years of professional experience in senior management positions with International and European organisations in Afghanistan and in Belgium. Naz graduated with an MS in Economics: Business Administration degree from a leading European university, specialised in Advanced Management Accounting & Control with Advanced Financial and Cost Management courses.

Salim can be contacted at: admin[at]edaa[dot]eu