The EDAA Team

Dr. Oliver Gray

EDAA Director-General

Dr. Oliver Gray has been appointed as the Director-General of the EDAA and has a strong professional background in effective
advertising self-regulation, acting also as Director-General of the European Advertising Standards Alliance (EASA)
since 1993. Through this role, Oliver Gray has spearheaded the growth, value and credibility of advertising
self-regulation for close to 20 years and his expertise will be invaluable to the ongoing success of the EDAA,
bringing effective self-regulation to modern, evolving and increasingly innovative technologies and advertising

Beyond this, Oliver Gray co-chairs the Code Revision Taskforce of the International Chamber of Commerce. In this
role he helps devise and coordinate the consolidation of the ICC’s codes in the area of marketing and advertising
into a simplified but extended code to marketing communications. This Code has recently been adapted to include
specific provisions on Online Behavioural Advertising (Chapter D) which reflect the principles laid out in the EASA
Best Practice Recommendation on OBA.
Oliver Gray graduated with a BSc and a PhD from Bath University.

Oliver can be contacted at: oliver[dot]gray[at]edaa[dot]eu

Dr. Ionel Naftanaila

EDAA Programme Development Director

Ionel NaftanailaDr. Naftanaila is EDAA’s Programme Development Director and brings with him a wealth of industry knowledge and experience. Ionel also has a
strong training and teaching experience combined with technical expertise.

As Business and Technology Director at the Interactive Advertising Bureau Europe, Ionel has been driving efforts
to establish the EDAA and increase industry awareness of the European Self-Regulatory Programme and principles
for OBA.

Before joining the EDAA, he managed a company that developed and maintained AdServers and AdExchanges with OBA
in Southeastern Europe.

Previously, Ionel worked in the online industry, managing a company developing web applications and sites. Ionel
also has a strong academic background and teaches management with key focus on IT and project management at the
Bucharest University of Economic Studies.

He holds a PhD, studying at HEC Montreal, Canada and at the Bucharest University of Economic Studies.

Ionel can be contacted at: ionel[dot]naftanaila[at]edaa[dot]eu

David Barron

EDAA Project Manager

David Barron works for EDAA as Project Manager, bringing with him valuable experience of advertising self-regulation through
his work at the European Advertising Standards Alliance since early 2011. In this role, David played an
instrumental role in shaping the EU Self-Regulatory Programme for Online Behavioural Advertising,
particularly regarding the set up of the EDAA and its operations to-date.

In addition, David has a particular interest and knowledge of the functioning of national self-regulatory
organisations. Having worked on a number of important self-regulatory issues, David has developed a broad
knowledge of effective self-regulation in multiple sectors which is a considerable asset to EDAA in further
rolling out the Programme.

David graduated from the University of Bristol in 2010, where he read Modern Languages (French and Italian).

David can be contacted at: dave[dot]barron[at]edaa[dot]eu

Astrid Helferstorfer

EDAA Project Assistant

Astrid Helferstorfer is EDAA’s Project Assistant, and brings a keen personal interest and knowledge of policy
initiatives for the development of the Digital Single Market. Prior to joining the EDAA team, Astrid
completed an internship at the European Small Business Alliance, in Brussels, where she was responsible for
covering policy approaches surrounding the General Data Protection Regulation, online platforms and digital

Astrid has a Bachelor degree in Social and Economic Studies from the University of Aix-en-Provence (France)
and completed her last year at the University of Groningen in The Netherlands. She graduated from the
University of Bristol (UK) in 2016, with an Msc in International Relations.


Astrid speaks French, English and Spanish.

Astrid can be contacted at: astrid[dot]helferstorfer[at]edaa[dot]eu

Uzo Madu

Communication Coordinator

Uzo Madu works for EDAA as Communications Coordinator and has several years’ experience in EU and global communications, and public affairs. Having worked in the digital policy space previously, as an Account Manager at a leading Brussels-based consultancy. She is also currently active in the online media space, where she presents an online current affairs programme and is following a Masters in EU External Relations at KU Leuven, Belgium.

Previous work experience also includes working in communications for an NGO around European citizenship rights issues and policy work for a Biotechnology trade association.

Uzo holds an LLB Law with International Studies Degree.


Uzo can be contacted at: uzo[dot]madu[at]edaa[dot]eu

Salim Nazary

Finance Coordinator

Salim Nazary joins the EDAA team as Finance Coordinator. Naz brings with him over six years of professional experience in senior management positions with International and European organisations in Afghanistan and in Belgium.

Naz graduated with an MS in Economics: Business Administration degree from a leading European university, specialised in Advanced Management Accounting & Control with Advanced Financial and Cost Management courses.