Apply for an OBA Icon licence

A fundamental principle behind the European self-regulatory programme for Online Behavioural Advertising is for entities engaged in OBA to clearly inform consumers about OBA data collection and use practices through enhanced notice, provided via the consumer-facing ‘OBA Icon’:

Entities participating in the programme may use the OBA Icon with approved accompanying text for each European market. Details of approved accompanying text and other technical guidelines for integrating the Icon are contained in the Technical Specifications for implementing the IAB Europe OBA Framework and EASA BPR in Europe, a copy of which is available for download from the European Principles page.

Fees

Please find more information about the applicable fees on the dedicated page.

Process

Please use the form below to submit your application for licensing the OBA Icon. After submitting the online application, you will receive a confirmation email with the appropriate licence agreement(s) to complete the registration process. Delivery and use of the Icon will be contingent on the execution of a licence agreement and receipt of payment (if applicable).

Check all that apply:
Identification data
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Company registered address
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Contact person
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Role in the market
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Please tick the applicable boxes below
Company acts as a Web Site Operator
Company acts as a Third Party as defined in the European Principles documents.
Other role, please describe
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A company is considered to be a Small or Medium sized Enterprise (SME) if its annual revenue from online display advertising is below the threshold of 3,000,000 (three million) EUR. This revenue is based on the last historical financial year.
Unsure of your obligations and responsibilities? Unsure if your company should obtain a licence? Please refer to the FAQs section and European Principles Documents. If you still have unanswered questions, please contact us directly.