Join the Programme

The EDAA licenses the OBA Icon, which is consistent across Europe and the US, enabling an ‘integrated’, user-friendly and meaningful global approach. The icon will be displayed as an overlay on top of digital adverts, and will click through (usually via an interstitial page) to the innovative User Choice platform at www.youronlinechoices.eu, where internet users can learn more about OBA, what it helps fund and how they can exercise control over the collection and use of their data for OBA by some or all participating companies. EDAA also provides the resources necessary for companies to participate on this platform and provide consumers with this choice.
A helpful Infographic about the Programme can be found here.
In addition, EDAA is responsible for approving icon and certification providers (to ensure companies continue to be fully compliant with the Principles in practice).
Each player in the digital advertising ecosystem has specific roles and responsibilities under the self-regulatory programme; however, the following lays out six key steps to take:

STEP 1. Familiarise yourself with the European self-regulatory principles for Online Behavioural Advertising

Download and review the European Principles Documents from the European Principles page.

STEP 2. Determine how OBA applies to your business model

When it comes to OBA, companies may be involved in different ways, potentially playing one or more of numerous roles.  Some key roles are outlined below:

Acting as a “Website Operator” permitting Third Party OBA on your site:

Being actively involved in Third Party OBA:

STEP 3. Fulfil your obligations.

STEP 4. Obtain a licence

Register on the website to use the OBA Icon (either as a Website Operator or directly for Third Party OBA, as above). One of our team will send you the appropriate documents, which depending on your business model may include the IAB Europe OBA Framework, the licence agreement(s), and a copy of the “Technical Specifications for implementing the IAB Europe OBA Framework and EASA BPR in Europe”.

On signing, you will be invoiced according to the Tariff Schedule.

STEP 5. Participate on the User Choice platform (www.youronlinechoices.eu).

Register on the website to participate on the YourOnlineChoices “User Choice” platform. One of our team will send you the appropriate documents, which depending on your business model may include the IAB Europe OBA Framework, the“YOC Participation Agreement”, and a copy of the Technical Guidelines to integrate with YourOnlineChoices.

On signing, you will be invoiced according to the Tariff Schedule.

STEP 6. Fulfil additional responsibilities.