The “European Principles Documents”, consist of the IAB Europe OBA Framework, EASA Best Practice Recommendation on OBA, Technical Specifications for use of the OBA Icon across Europe, and a set of Self-Certification Criteria. Together, these documents apply consumer friendly standards to Online Behavioural Advertising.
The “Self-certification criteria for companies participating in the European Self-Regulatory Programme on OBA”, provide a comprehensive set of criteria for self-certification of compliance. The Self-certification of compliance shall be limited to those requirements applicable to each participating company’s business model; however, should a company be subject to multiple obligations, the self-certification must cover all such applicable provisions. In other words, if a company fulfils more than one role in the advertising eco-system, then it should comply with the requirements applicable to each of these roles.
Self-certification of compliance under this document and the OBA Self-Regulatory Programme does not exempt Companies from fulfilling their obligations under applicable national laws.
This form represents the technical means for companies to submit their Self-Certification of compliance to EDAA. The data collected via this form will only be used by EDAA and by approved Independent Certification Providers, and only for the specific purpose of ensuring compliance with the OBA Self-Regulatory Programme.
A PDF version is available for download here. This is to facilitate the gathering of information internally (between IT, legal, commercial teams) in order to ensure that the self-certification is completed in a fully comprehensive and accurate manner. The final submission must be made via the online form below – or by sending us a signed copy of the PDF version at info[at]edaa[dot]eu – within six months of licensing.
N.B. All companies acting as Third Parties within the Programme, following their self-certification, must complete the final compliance step by undergoing an independent verification of compliance through one of multiple approved Certification Providers. Further information on this final step, along with contact details of providers, can be found here
How to submit your self-certification
Submission of your self-certification of compliance to EDAA should be done by following the steps below:
Make sure you fulfil all the applicable criteria (according to your role in the market place) specified in the Self-Certification Criteria document.
Use the self-certification form below to submit your self-certification of compliance, or use the PDF version which is available for download here.
After processing your submitted form, your company’s name will be added to the list of self-certified companies on this website.
Once submitted, the EDAA will directly receive your self-certification; you will also receive a copy of the submission as well as confirmation of receipt. If you do not receive this email, please contact us at
Participating companies acting as Third Parties have to submit their self-certification to an independent certification of compliance, and it is expected that companies will do so within one month from submitting their self-certification. This independent certification can only be performed by the EDAA-approved Independent Certification Providers, and the final step of the certification is granting of the Trust Seal signifying full compliance with the IAB EU Framework on OBA. More details on Certification Providers and the Trust Seal can be found here.
Unsure of your obligations and responsibilities? Unsure if your company should obtain a licence? Please refer to the FAQs section and European Principles Documents. If you still have unanswered questions, please contact us directly.