Under the self-regulatory initiative, companies shall self-certify their compliance within 6 months of committing to the programme. In order to demonstrate compliance and be granted the corresponding Trust Seal, signatory companies acting as Third Parties must, within one month of their self-certification, undergo an independent certification process (audit) with an EDAA-approved Independent Certification Provider.
Certification Providers will grant successful companies a renewable Trust Seal, owned by EDAA, which will act as a representation to the market that the company is fully compliant with the OBA programme. This trading seal is envisaged to have a significant market value to compliant businesses, conveying a sense of trust and good standing from consumers and business partners towards the company that receives it.
Effective compliance and enforcement is a key aspect of the Self-Regulatory Programme on OBA and the independent certification process will enable comprehensive information to ensure that consumer complaints addressed to national Self-Regulatory Organisations (SROs) across Europe are handled in a consistent and efficient manner. Companies should be aware of the national SROs in countries where they operate, a list and contact details of which can be found on the European Advertising Standards Alliance (EASA)’s website: www.easa-alliance.org.
EDAA Request for Proposals for companies interested in acting as Certification Providers, can be reviewed here.
The evaluation and approval process of providers is now concluded. The full list of official Certification Providers can be viewed below:
ABC is the industry-owned auditor for the media industry in the UK & Ireland. ABC is governed by the media industry, for the media industry and are expert at setting data and process standards across multiple platforms. ABC provides a stamp of trust for media buyers, media owners, publishers and digital traders working in existing and emerging platforms.
ABC also delivers certification for a wide variety of digital advertising and trading processes. ABC certification demonstrates that processes meet industry standards including those for online ad trading. This delivers confidence in trading practice and helps to protect the reputation of owners, advertisers and the intermediate parties who trade.
ABC previously certified companies against the Good Practice Principles for Online Behavioural Advertising issued by IAB UK. This has now been superseded by the EU Self-Regulatory Programme administered by the EDAA and we are proud to have been appointed as a Certification Provider to issue the Trust Seal to those companies we have verified as achieving compliance with the European Principles.
As part of our certification and monitoring process, ABC will be using data and technology from Evidon – who serve the OBA icon on billions of global ad impressions every day. ABC’s service does not require you to be a Evidon customer.
As a Certification Provider approved by the EDAA, ABC’s independent certification is valid across all countries within the EU and we are happy to work with any company large or small for your operations within the EU territory, wherever you are based.
ABC will be using Evidon data and technology as part of its monitoring service to support this important industry initiative.
For additional information on Evidon and its EDAA compliance services, please visit https://www.evidon.com/digital-governance-solutions/ad-notice/ or contact eusales[a]evidon[dot]com.
Headquartered in Shelton, CT, USA, BPA Worldwide is a not-for-profit assurance service provider established in 1931. Created by the media industry to audit audience claims used in the buying and selling of advertising, BPA has more than 3,000 clients in over 30 countries.
Today, through its iCompli service, BPA verifies compliance to government and industry standards as well as adherence to privacy and data protection best practices. Clients include ad servers/exchanges complying with Interactive Advertising Bureau (IAB) guidelines and digital content providers following the COUNTER (Counting Online Usage of Networked Electronic Resources) code of practice. iCompli services also extend into the areas of sustainability and verification of performance/service claims.
The European Interactive Digital Advertising Alliance (EDAA) recognises BPA as an approved certification provider for participating companies in the EU Self-Regulatory Programme on OBA. Through its iCompli service offering, BPA verifies compliance to the EU Principles for online behavioural advertising and ensures proper use of the EDAA Trust Seal. Engagements are performed by BPA staff that are trained and certified information system auditors (CISA) and supervised by an executive staff Certified Public Accountant (CPA).
ePrivacy, which was approved by the European Interactive Digital Advertising Alliance (EDAA) as an Independent Certification Provider, is very much in demand and highly valued by customers worldwide.
ePrivacy is a premier consulting and certification company with long standing experience, focusing on international digital media business and data privacy management. ePrivacy offers a broad range of certification services, such as the ePrivacyseal based on German Data Protection Law, the ePrivacyseal based on European Data Protection Law, privacy evaluations, OBA Framework Certification, Brand Safety (JICWEBS/DTSG UK Good Practice Principles), targeting quality certification and separate consulting on data protection. The services are provided in all fields of digital business including digital media, websites, mobile, apps, advertising, cloud services, eHealth and Online Behavioural Advertising (OBA).
As an EDAA Approved Certification Provider, ePrivacy advises and assists companies with the implementation and compliance with the European Principles on OBA. Working with ePrivacy, companies worldwide achieve competitive advantages via actively dealing with all challenges of data protection and data security. Furthermore, ePrivacy advises companies on all digital data protection issues, coordinates discussions with privacy authorities and contributes to the customer protection.
ePrivacy was founded by Prof. Dr. Christoph Bauer as CEO and comprises a team of technical experts and experienced lawyers. Prof. Bauer also publishes books and articles on data protection and online targeting and provides advice on data protection issues to the EU.
EDAA has approved TRUSTe, recognising TRUSTe’s expertise in certification services as a Certification Provider for the European Self-Regulatory Programme on OBA. To learn more about the TRUSTed Ads – EDAA Compliance Package, please click here.
TRUSTe is a leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across web, mobile, cloud and advertising channels. TRUSTe’s cloud-based Data Privacy Management Platform delivers innovative technology products, including website monitoring and advertising compliance controls – along with privacy assessments and certifications. More than 5,000 companies worldwide rely on TRUSTe’s DPM platform and globally recognised Certified Privacy Seal to protect/enhance their brand, drive user engagement and minimise compliance risk.
As an Approved Certification Provider for the European Interactive Digital Advertising Alliance (EDAA), TRUSTe will be responsible for independently assessing company compliance with the European Principles on OBA and issuing the EDAA Trust Seal to companies that can demonstrate that they meet the standards required. The TRUSTed Ads—EDAA Compliance Package is a one-stop solution that enables companies to safely collect and use customer data across mobile and desktop, ensure compliance with the European Principles on OBA and empower consumers to control how their information is used online. TRUSTed Ads is currently serving billions of daily OBA Icon impressions worldwide for some of the world’s top brands and advertisers, and leverages TRUSTe’s number one consumer privacy brand and fifteen years of experience in providing market-leading certification and dispute resolution services.