For Users

The EDAA has created this business-facing website to ensure that companies have the means necessary to provide you with greater transparency, choice and control over Online Behavioural Advertising.

To learn more about Online Behavioural Advertising and how it helps provide you with more relevant ads on the websites you visit, please visit and select your national version of the website from the home page. From here you will find all the information you need to understand the practice of OBA and exercise your online choices. The user-choice platform provided allows you to conveniently ‘turn off’ all OBA ads served by some or all of the participating companies. These participating companies have agreed to adhere to principles which benefit you.