EDAA News

22 MARCH 2017, EDAA promotes transparency, choice and consumer control over digital advertising

The European Interactive Digital Advertising Alliance (EDAA) released its 2016 Activity Report today.
Read more here.

9 MARCH 2017, Townsend Feehan, CEO of IAB Europe becomes EDAA Chair

Townsend Feehan, CEO of IAB Europe, has been appointed the new Chair of the European Interactive Digital Advertising Alliance (EDAA). She takes over from out-going Chair, Nick Stringer, who steps down from the post after more than 3 years
Read more here.

13 JANUARY 2017, TRUSTe / EDAA research shows digital advertising self-regulatory programme continues to improve consumer
attitudes towards interest-based advertising.

Industry Self-Regulatory Programme delivers favourable impression and increased trust in interest-based advertising and brands.
Read more here.

14 NOVEMBER 2016, EDAA enhances transparency and user control for online video advertising

Today, the European Interactive Digital Advertising Alliance (EDAA) launches new guidelines to enhance transparency and user control for online video advertising.
Read more here.

1 MARCH 2016, EDAA’s OBA Self-Regulation Programme extends into Mobile

Mobile Principles launched at first ever EDAA Summit on 1 March 2016.
Read more here.

16 DECEMBER 2015, New research shows growing awareness of the OBA Icon, and understanding of this EU Industry initiative to give control over targeted advertising choices

In 10 of the 13 countries surveyed, at least 1 in 4 consumers who are aware of the OBA Icon say they have clicked on it.
Read more here.

16 MARCH 2015, Online Behavioural Advertising Self-Regulatory Programme Gains Traction across Europe in 2014

2014 saw strong delivery of the pan-European Self-Regulatory Programme aimed at providing citizens with greater transparency and control over Online Behavioural Advertising (OBA), according to the European Interactive Digital Advertising Alliance’s (EDAA) 2014 Activity Report published today.

18 DECEMBER 2014, New Research Shows Foundations for Growth of European Industry Initiative that Gives Consumers Transparency & Control over Advertising Choices

A new online study commissioned by the European Interactive Digital Advertising Alliance (EDAA) and TRUSTe, leading data privacy management company, has revealed that awareness of an icon aimed at providing greater transparency and control over behavioural advertising has doubled in Great Britain and, in just two years, the EU Self-Regulatory Programme underpinning this has achieved recognition and engagement.

6 OCTOBER 2014, The Swedish media industry launches campaign to give consumers greater control over tailored online advertising

On 6 October, Representatives from across the media industry are launching together the Swedish version of a pan-European campaign to raise consumer awareness of tailored online advertising.

24 JULY 2014, Greece launches consumer awareness campaign to promote AdChoices Icon

On 23 July IAB Greece launched an ad campaign in partnership with the EDAA to educate and empower consumers about targeted online advertising. The campaign is designed to drive consumer awareness, provide information and enable consumer choice.

28 JANUARY 2014, ABC issue their first EDAA Trust Seal

ABC, the industry-owned auditor for the media industry in the UK & Ireland, and approved by the European Interactive Digital Advertising Alliance (EDAA) as an official Certification Providerfor the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA), has today issued its first Trust Seal to IgnitionOne.

27 JANUARY 2014, Self-Regulatory Programme for Online Behavioural Advertising Delivers Across Europe

The European Interactive Digital Advertising Alliance (EDAA) has today published its inaugural annual report for 2013, highlighting the pan-European self-regulatory initiative to provide consumers with greater transparency and control over digital ads based upon previous browsing activity – Online Behavioural Advertising (OBA).

11 NOVEMBER 2013, Industry seal of approval awarded to first companies now complying with EU Online Behavioural Advertising initiative

Today Kupona, Next Audience, nugg.ad, OMS, Rocket Fuel, Serviceplan, and United Internet Media are the first companies to be awarded the EDAA (European Interactive Digital Advertising Alliance) “Trust Seal”, demonstrating to consumers and the advertising market that they are in full compliance with the EU Self-Regulatory Programme on Online Behavioural Advertising (OBA).

7 AUGUST 2013, EDAA approves ABC as Certification Provider for the EU Self-Regulatory Programme on OBA

ABC has been approved as a Certification Provider for a new Trust Seal of approval to demonstrate company compliance with the EU Self-Regulatory Programme on Online Behavioural Advertising. ABC will be utilising data and technology from Evidon as an integral part of its monitoring service to support this important industry initiative.

1 AUGUST 2013, US DAA provides guidance for consumer privacy controls in the mobile environment

The US Digital Advertising Alliance (DAA) has published, on 24 July 2013, new guidance on how existing self-regulatory guidelines for targeted advertising may apply to the mobile environment, including cross-application, precise location, and personal contact directory data.

15 JULY 2013, EDAA approves TRUSTe, BPA Worldwide and ePrivacyconsult as Certification Providers

TRUSTe, BPA Worldwide and ePrivacyconsult have been approved as certification providers for a brand new Trust Seal of approval to demonstrate compliance with the EU Self-Regulatory Programme on Online Behavioural Advertising.

3 JULY 2013, Nick Stringer elected as Chairman of the European Interactive Digital Advertising Alliance

The EDAA is pleased to announce the election of Nick Stringer as its new Chairman.

24 JUNE 2013, EDAA names TRUSTe and Evidon as Approved OBA Icon Providers

The European Interactive Digital Advertising Alliance (EDAA) has today announced the approval of two technology platform providers, TRUSTe and Evidon, to serve the “OBA Icon” on behalf of companies delivering online ads across Europe.

13 JUNE 2013, EDAA rolls out pan-European consumer education campaign on OBA

The European Interactive Digital Advertising Alliance (EDAA) has launched the first phase of its pan-European consumer awareness campaign today in the UK – with the aim of providing information about online behavioural advertising (OBA), or interest based advertising, to empower internet users across Europe.

24 MAY 2013, EDAA Wins IAB Europe’s Initiative of the Year Award

The European Interactive Digital Advertising Alliance was presented with the IAB Europe’s Initiative of the Year award last night during the Interact Congress in Barcelona. The award recognises the groundbreaking work that the EDAA has been doing together with EASA’s industry and self-regulatory organisation (SRO) members in contributing to producing a credible and accountable self-regulatory programme on OBA across all EU and EEA markets.

12 OCTOBER 2012, Robert Madelin, Director General DG CONNECT, speaking at the EDAA launch

Robert Madelin, Director-General for DG CONNECT applauds the creation of the EDAA and speaks of his confidence in the EDAA being a responsive and innovative organsation in the self regulation of OBA.

12 October 2012, EDAA launched

EDAA was officially launched on 12 October at the Press Club Brussels. The launch provided an opportunity for key stakeholders in the European digital advertising community to announce the EDAA’s role in the self-regulatory programme for Online Behavioural Advertising. Speaking at the event, Robert Madelin, Director General for DG CONNECT at the European Commission highlighted the value of self-regulation in this field and praised companies who were engaged in the programme.

12 October 2012, release of Request for Proposals

EDAA is requesting proposals for Certification Providers. A key role of providers, once approved by EDAA, will be to perform independent assessment of company compliance with the EU initiative. The deadline for submissions is 31 October 2012.

Read more here.