OBA Icon Providers


Evidon, inc.

EDAA has entrusted Evidon, Inc. as an Approved OBA Icon Provider for the European Self-Regulatory Programme for OBA. To learn more about how Evidon Privacy Governance helps businesses deliver the OBA Icon to comply with the European Self-Regulatory Programme on OBA, please click here.

Evidon technology gives brands, publishers, networks and other businesses around the world unique insight into the digital ecosystem really works, including intelligence on the marketing technologies that underpin the commercial web and the power to control their impact on business. Evidon, Inc. provides market-leading privacy controls for more than $2 million of display media and e-commerce transactions annually that empower over 150 million people a day to control how their information is used online.

The official approved status of Evidon, Inc. as an OBA Icon Provider within the EU Self-Regulatory Programme is one key enabler in companies’ compliance with the roll out. Evidon, Inc. is recognised by EDAA as one of the leading companies able to provide consumers with effective technical services to help ensure company compliance with the Self-Regulatory Programme.

Evidon, Inc. has many advertisers, ad networks, DSP’s, agencies and publishers utilising its InForm notice in over 40 local languages across EU Member States, and delivers the OBA Icon on more than 40 billion behaviourally targeted ads each month, a significant portion of which are in the EU.

For additional information about Evidon, Inc. and its services, please visit: https://www.evidon.com/



EDAA has partnered with TRUSTe, recognising TRUSTe’s high standards as an Approved OBA Icon Provider for the European Self-Regulatory Programme on OBA.To learn more about how TRUSTe utilises its innovative “TRUSTed Ads” solution to serve the OBA Icon, please click here.

TRUSTe a leading global provider of data privacy management solutions, powers trust in the data economy by enabling businesses to safely collect and use customer data across all channels – websites, mobile apps, cloud services, and advertising. TRUSTe’s cloud-based Privacy Management Platform delivers privacy assessments and certifications along with innovative technology products, including website monitoring and advertising compliance controls for desktop and mobile ads. More than 5,000 companies worldwide rely on TRUSTe to build trust, drive engagement and ensure compliance.

As an Approved OBA Icon Provider for the European Interactive Digital Advertising Alliance (EDAA), TRUSTe’s TRUSTed Ads solution is one of the leading, global self-regulatory platforms for online behavioural advertising (OBA) compliance, delivering billions of global daily impressions of the OBA Icon. The TRUSTed Ads privacy platform offers advertisers, publishers, agencies and advertising networks one of the best ways to achieve reliable, scalable and cost-effective compliance with the privacy standards outlined in the IAB Europe OBA Framework. With TRUSTed Ads, companies in the advertising ecosystem can easily implement campaigns and provide customised privacy notice and controls to empower consumers with greater transparency, choice and control about behavioural targeting.

For additional information on TRUSTe and its services, please visit http://www.truste.eu