The EDAA Team - European Interactive Digital Advertising Alliance

Dr. Ionel Naftanaila, Programme Development Director

ionelDr. Ionel Naftanaila is EDAA’s Programme Development Director and brings with him a wealth of industry knowledge and experience. Ionel also has a strong training and teaching experience combined with technical expertise. As Business and Technology Director at the Interactive Advertising Bureau Europe, Ionel has been driving efforts to establish the EDAA and increase industry awareness of the European Self-Regulatory Programme and principles for OBA. Before joining the EDAA, he managed a company that developed and maintained AdServers and AdExchanges with OBA in Southeastern Europe. Previously, Ionel worked in the online industry, managing a company developing web applications and sites. Ionel also has a strong academic background and teaches management with key focus on IT and project management at the Bucharest University of Economic Studies. He holds a PhD in Economics Studies from Bucharest University and HEC Montreal, Canada.

Ionel can be contacted at: ionel[dot]naftanaila[at]edaa[dot]eu

David Barron, Director of Operations

daveDavid Barron works for the EDAA as Director of Operations, bringing with him valuable experience of advertising self-regulation through his work at the European Advertising Standards Alliance since early 2011. In this capacity, David played an instrumental role in shaping the EU Self-Regulatory Programme for Online Behavioural Advertising, particularly regarding the set-up of the EDAA and its operations to-date. In addition, David has a particular interest in, and knowledge of the functioning of national self-regulatory organisations. Having worked on several important self-regulatory issues, David has developed a broad knowledge of effective self-regulation in multiple sectors which is a considerable asset to EDAA in further rolling out the Programme. David graduated from the University of Bristol in 2010, where he read Modern Languages (French and Italian).

David can be contacted at: dave[dot]barron[at]edaa[dot]eu

Giorgio La Rosa, Industry Relations & Compliance Coordinator

GiorgioLaRosaGiorgio La Rosa is the EDAA’s Industry Relations & Compliance Coordinator, and brings a keen personal interest and deep knowledge of Digital Single Market policy with him. Prior to joining the EDAA team, Giorgio completed an internship at the European Parliament, in the office of the Italian MEP Barbara Matera, where he was responsible for following policy approaches towards the General Data Protection Regulation, the proposed e-Privacy regulation and the cyber related issues. Giorgio is a Certified Information Privacy Professional, he holds an LLM in Law from the University of Catania (Italy) and carried out research for his Master’s thesis on European and International Law at the Johannes Gutenberg University of Mainz (Germany). Giorgio speaks English, French, Italian and Spanish.

Giorgio can be contacted at: giorgio[dot]larosa[at]edaa[dot]eu

Robin de Wouters, Communication Coordinator

robinRobin de Wouters joined the EDAA team as its Communication Coordinator. He carries a strong background in communication and public relations, spanning from the private, non-profit and institutional spheres. Before joining EDAA, he worked as a Communication Officer in the field of human rights in the Euro-Mediterranean region, where he actively promoted several campaigns, among others about gender equality and women’s rights. He graduated Magna Cum Laude in Public Relations in Brussels and can rely on native French and English skills, as well as proficient working knowledge of Italian and Dutch.

Robin can be contacted at: robin.dewouters[at]edaa[dot]eu

Salim Nazary, Finance Coordinator

salimSalim Nazary joins the EDAA team as Finance Coordinator. Naz brings with him over six years of professional experience in senior management positions with International and European organisations in Afghanistan and in Belgium. Naz graduated with an MS in Economics: Business Administration degree from a leading European university, specialised in Advanced Management Accounting & Control with Advanced Financial and Cost Management courses.

Salim can be contacted at: admin[at]edaa[dot]eu

Dr. Oliver Gray, Senior Expert Advisor

oliverDr. Oliver Gray is a Senior Expert Advisor to EDAA. He brings a strong professional background in effective advertising self-regulation, previously acting also as Director-General of the EDAA and before that as Director-General of the European Advertising Standards Alliance (EASA). Through this role, Oliver Gray has spearheaded the growth, value and credibility of advertising self-regulation for close to 20 years, bringing effective self-regulation to modern, evolving and increasingly innovative technologies and advertising practices. Beyond this, Oliver Gray co-chairs the Code Revision Taskforce of the International Chamber of Commerce. In this capacity, he helps devise and coordinate the consolidation of the ICC’s codes in marketing and advertising into a simplified but extended code to marketing communications. This Code has been adapted to include specific provisions on Online Behavioural Advertising (Chapter D) which reflect the principles laid out in the EASA Best Practice Recommendation on OBA. Oliver Gray graduated with a BSc and a PhD from Bath University.

Oliver can be contacted at: oliver[dot]gray[at]edaa[dot]eu