Blog - European Interactive Digital Advertising Alliance

Recent Posts

Role of the ICC’s Code on Advertising by Oliver Gray

Robin de Wouters : January 30, 2019 9:51 am : Blog
EDAA’s first talk of 2019 is here! Listen to Dr. Oliver Gray talk about the importance of the International Chamber of Commerce’s marketing and communications code, how it applies to digital advertising and eventually how it affects us all.

Interview with Angela Mills Wade: Executive Director of the European Publisher’s Council, and Chair of the EDAA

Evan Frank : November 30, 2018 2:50 pm : Blog
I had the opportunity to sit down with Angela Mills Wade following her appointment as Chair of the EDAA Board. We chatted about the most significant challenges facing the online advertising industry and the work of EDAA in today’s rapidly changing data privacy environment in Europe.   Robin de Wouters: Having been very closely involved in the advertising and publishing industries for over 30 years, what are some of the biggest changes you’ve seen? Angela Mills Wade: In advertising, I think that there has always been a fine line between acceptable

International rules fit for the Digital and Ad Tech community

Oliver Gray : August 10, 2018 7:27 am : Blog
The International Chamber of Commerce’s work (ICC) has been setting the gold standard for global business rules and codes for marketing and advertising since 1937.  This year It has been revised to make sure its rules and application thereof are fit for the digital age. In response to the growth of mobile use, particularly in mature economies, the ICC has just issued the ICC Guide for Responsible Mobile Marketing Communications, which applies self-regulatory principles to ensure a common approach to mobile marketing. It addresses 5 areas in mobile marketing principally

2018 EDAA Satisfaction Survey

Mihaela : April 9, 2018 9:38 am : Blog
Go to the Survey This survey is administered by the EDAA, exclusively to companies who are participating in the European Self-Regulatory Programme on OBA. As from 25th May 2018, the EU’s General Data Protection Regulation (GDPR) will be enforced. The Regulation introduces new user rights and new obligations on data controllers, as well as expanding some of the obligations that were already operative under the 1995 Data Protection Directive. It will apply uniformly across the EU, without needing to be implemented in national law. The Regulation has extraterritorial scope, applying
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