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EDAA participates at the DAA Summit, Los Angeles

Mihaela : May 19, 2016 1:11 pm : Blog, Summit
The DAA (US) Summit took place on the 13th May in Los Angeles. This annual event gathered key stakeholders across the US online advertising community to exchange views around the latest developments of the US Self-Regulatory Programme for interest based advertising. Key topics during the day focused on using data to make smarter ad serving decisions, the challenges of cross device personalised advertising, the ad supported online video ecosystem, the use of interest based advertising both for profit and not-for-profit purposes, and the importance of privacy. One panel was dedicated
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