Blog - European Interactive Digital Advertising Alliance

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EDAA 2018 Notification to the Market

Mihaela : April 5, 2018 3:37 pm : Blog, EDAA News
Certification requirement: towards a 2-year validation period for the EDAA Trust Seal We are pleased to inform you that the EDAA is currently implementing a change in the certification requirements of the European Self-Regulatory Programme on Online Behavioural Advertising. In order to provide a more streamlined approach for the benefit of all participating companies, we shall shortly be extending the validity term of a certification (or recertification) to two years from date of issue. This change is primarily intended to reduce the resource burden of full-scale annual audits for participating

EDAA Communications Training – January 25th, 2018

Mihaela : January 29, 2018 2:38 pm : Blog

 

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Digital Advertising and Privacy – Striking the right balance

Mihaela : February 23, 2017 11:19 am : Blog
Digital advertising and privacy are not mutually exclusive. It is possible to strike the right balance between the two. The tension between privacy and digital advertising Privacy is no longer an issue confined to privacy experts and the tech community, it is now a topic of fierce debate in much wider, informal contexts, from university common rooms to dinner party conversations. European citizens are concerned about the potential misuse of personal data online and these concerns have now made their way firmly to the centre-stage of high-level political debates. Policymakers

The criticality of smarter regulation for digital advertising

Mihaela : January 30, 2017 7:38 am : Blog
Amid the recent (and continuing) redrawing of the European data privacy landscape, it is of crucial importance for the digital economy that the freedom to deliver advertising matched to the interests and preferences of people (otherwise known as online behavioural advertising (OBA)) is preserved. The collection and use of data to provide relevant advertising means that industry can continue funding a wealth of content, services and applications making them widely available to consumers, often at little or no cost. It is also important that industry self-regulation – designed to give
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