Blog - European Interactive Digital Advertising Alliance

Recent Posts

Moving with the times: Revising our approach to regulating Online Behavioural Advertising (OBA)

Mihaela : November 24, 2016 1:09 pm : Blog
The European Advertising Standards Alliance (EASA) recently launched its revised Best Practice Recommendations (BPR) on Online Behavioural Advertising (OBA), since their initial introduction back in April 2011. These recommendations are designed to provide support and advice to Self-Regulatory Organisations (SROs) and industry members on the practice of advertising self-regulation and forms the core of how the industry practically applies the EU Principles for the self-regulation of OBA. Not only that, but the recommendations, including the revisions, are supported by associations representing the entire OBA value chain. The scope and application

EDAA releases its 2015 Activity Report

Nick Stringer : July 20, 2016 1:52 am : Blog
Working to deliver user-centric transparency and control in digital advertising According to IBM we create 2.5 quintillion bytes of data every day, with 90% of it being created in the last two years. This eye-popping statistic is pretty much meaningless to most of us: we tend to take it all for granted as we go about our everyday lives. And with the amount of connected ‘things’ in use in 2016 expected to be 6.5bn worldwide, this is only going to get even more complicated. So how do we achieve meaningful

EDAA Summit 2016

Mihaela : May 27, 2016 9:12 am : Blog, Summit
The first EDAA summit was held in Brussels on March 1st. A great event organised by Of Cores for the EDAA. EDAA Summit from Emove on Vimeo.

EDAA participates at the DAA Summit, Los Angeles

Mihaela : May 19, 2016 1:11 pm : Blog, Summit
The DAA (US) Summit took place on the 13th May in Los Angeles. This annual event gathered key stakeholders across the US online advertising community to exchange views around the latest developments of the US Self-Regulatory Programme for interest based advertising. Key topics during the day focused on using data to make smarter ad serving decisions, the challenges of cross device personalised advertising, the ad supported online video ecosystem, the use of interest based advertising both for profit and not-for-profit purposes, and the importance of privacy. One panel was dedicated
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