Role of the ICC’s Code on Advertising by Oliver Gray

January 30, 2019

EDAA’s first talk of 2019 is here! Listen to Dr. Oliver Gray talk about the importance of the International Chamber of Commerce’s marketing and communications code, how it applies to digital advertising and eventually how it affects us all.

Interview with Angela Mills Wade: Executive Director of the European Publisher’s Council, and Chair of the EDAA

November 30, 2018

I had the opportunity to sit down with Angela Mills Wade following her appointment as Chair of the EDAA Board. We chatted about the most significant challenges facing the online advertising industry and the work of EDAA in today’s rapidly changing data privacy environment in Europe.   Robin de Wouters: Having been very closely involved in the advertising and publishing industries for over 30 years, what are some of the biggest changes you’ve seen? Angela Mills Wade: In advertising, I think that there has always been a fine line between acceptable

International rules fit for the Digital and Ad Tech community

August 10, 2018

The International Chamber of Commerce’s work (ICC) has been setting the gold standard for global business rules and codes for marketing and advertising since 1937.  This year It has been revised to make sure its rules and application thereof are fit for the digital age. In response to the growth of mobile use, particularly in mature economies, the ICC has just issued the ICC Guide for Responsible Mobile Marketing Communications, which applies self-regulatory principles to ensure a common approach to mobile marketing. It addresses 5 areas in mobile marketing principally

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2018 EDAA Satisfaction Survey

April 9, 2018

Go to the Survey This survey is administered by the EDAA, exclusively to companies who are participating in the European Self-Regulatory Programme on OBA. As from 25th May 2018, the EU’s General Data Protection Regulation (GDPR) will be enforced. The Regulation introduces new user rights and new obligations on data controllers, as well as expanding some of the obligations that were already operative under the 1995 Data Protection Directive. It will apply uniformly across the EU, without needing to be implemented in national law. The Regulation has extraterritorial scope, applying

EDAA 2018 Notification to the Market

April 5, 2018

Certification requirement: towards a 2-year validation period for the EDAA Trust Seal We are pleased to inform you that the EDAA is currently implementing a change in the certification requirements of the European Self-Regulatory Programme on Online Behavioural Advertising. In order to provide a more streamlined approach for the benefit of all participating companies, we shall shortly be extending the validity term of a certification (or recertification) to two years from date of issue. This change is primarily intended to reduce the resource burden of full-scale annual audits for participating

EDAA Communications Training – January 25th, 2018

January 29, 2018


Digital Advertising and Privacy – Striking the right balance

February 23, 2017

Digital advertising and privacy are not mutually exclusive. It is possible to strike the right balance between the two. The tension between privacy and digital advertising Privacy is no longer an issue confined to privacy experts and the tech community, it is now a topic of fierce debate in much wider, informal contexts, from university common rooms to dinner party conversations. European citizens are concerned about the potential misuse of personal data online and these concerns have now made their way firmly to the centre-stage of high-level political debates. Policymakers

The criticality of smarter regulation for digital advertising

January 30, 2017

Amid the recent (and continuing) redrawing of the European data privacy landscape, it is of crucial importance for the digital economy that the freedom to deliver advertising matched to the interests and preferences of people (otherwise known as online behavioural advertising (OBA)) is preserved. The collection and use of data to provide relevant advertising means that industry can continue funding a wealth of content, services and applications making them widely available to consumers, often at little or no cost. It is also important that industry self-regulation – designed to give

Moving with the times: Revising our approach to regulating Online Behavioural Advertising (OBA)

November 24, 2016

The European Advertising Standards Alliance (EASA) recently launched its revised Best Practice Recommendations (BPR) on Online Behavioural Advertising (OBA), since their initial introduction back in April 2011. These recommendations are designed to provide support and advice to Self-Regulatory Organisations (SROs) and industry members on the practice of advertising self-regulation and forms the core of how the industry practically applies the EU Principles for the self-regulation of OBA. Not only that, but the recommendations, including the revisions, are supported by associations representing the entire OBA value chain. The scope and application

EDAA releases its 2015 Activity Report

July 20, 2016

Working to deliver user-centric transparency and control in digital advertising According to IBM we create 2.5 quintillion bytes of data every day, with 90% of it being created in the last two years. This eye-popping statistic is pretty much meaningless to most of us: we tend to take it all for granted as we go about our everyday lives. And with the amount of connected ‘things’ in use in 2016 expected to be 6.5bn worldwide, this is only going to get even more complicated. So how do we achieve meaningful