EDAA 2018 Notification to the Market

April 5, 2018

Certification requirement: towards a 2-year validation period for the EDAA Trust Seal We are pleased to inform you that the EDAA is currently implementing a change in the certification requirements of the European Self-Regulatory Programme on Online Behavioural Advertising. In order to provide a more streamlined approach for the benefit of all participating companies, we shall shortly be extending the validity term of a certification (or recertification) to two years from date of issue. This change is primarily intended to reduce the resource burden of full-scale annual audits for participating