Webinar 3 – OBA Self-Regulation for Agencies - European Interactive Digital Advertising Alliance


The webinar took place on Monday 22 September, at 4.00 PM CET

Click here to view the recording of this webinar

Throughout this one hour event, the audience had the opportunity to:

•    Understand the main obligations of Agencies under the Programme
•    Learn how Agencies are engaging as Third Parties in the OBA ecosystem
•    Receive information on the Consumer Awareness Campaign
•    Hear first-hand from an Agency (Xaxis) about their experience in joining the Programme


Speakers bios and pictures

We have invited a number of well-known specialists in the Self-Regulatory space to join us for this event and share their experience and expertise.

Nick Stringer

Chairman of the Board, EDAA, and Director of Regulatory Affairs, IAB UK

Nick Stringer has been appointed as the Chairman of the EDAA. Nick brings with him a wealth of industry knowledge and works closely with the Director-General and EDAA staff to cement the EDAA as a successful and responsive actor for European (and global) trust in digital advertising.

Nick is Vice Chair of the IAB Europe (Interactive Advertising Bureau Europe) Policy Committee, the trade association responsible for promoting the growth of the interactive advertising markets in Europe. IAB Europe represents the interests of more than 5000 members including major media groups, advertisers, agencies, portals, technology and service providers. Nick is also Director of Regulatory Affairs at IAB UK, which is a Board Member of IAB Europe.

Nick is a leading figure both in the UK and at EU level working for the optimal policy environment for digital advertising, in particular on privacy issues, and helping to boost the understanding of digital media and its benefits within regulatory and political circles. In his role as Chairman of the EDAA, he will continue to spearhead pan-European efforts to ensure a credible, accountable and responsive system of Self-Regulation for OBA.

Dominic Lyle

Director-General of EACA

Dominic Lyle has been appointed as the Treasurer of EDAA and brings with him vast experience in championing effective and responsible marketing. Dominic Lyle has been the Director-General of EACA, the European Association of Communications Agencies, since May 2002, having previously spent 25 years in the communications business.

Dominic studied International Law at Lausanne University, Switzerland and worked as European Sales & Marketing Manager for a UK food manufacturer based in Frankfurt before moving to London to handle business-to-business PR campaigns for UK companies and industry associations.

In 1994 he moved to Brussels to set up a PR company for Omnicom’s global PR Group Porter Novelli, handling international clients such as Ericsson, BT Europe, WorldCom, HP, GE Plastics, The European Space Agency and Iomega. From 2000 – 2002, he was Chairman of Porter Novelli’s European technology practice, based in Paris. Dominic is a regular speaker at industry events such as National Advertising Festivals, or International Awards, including the Golden Rose of Montreux, Golden Drum and the Rainbow Marble. EACA organises the annual Euro Effies Awards for effective advertising.

Ian Saunders

Senior Vice-President of Semantic Solutions, Xaxis


Ian Saunders is SVP Semantic Solutions at Xaxis, part of WPP group of companies. Operating as the campaign delivery platform for GroupM and its agencies (Mediacom, Mindshare, Maxus, MEC), Xaxis employs over 800 people across 32 markets worldwide, leveraging its own technology and data to help advertisers reach and engage with audiences at scale.

Ian heads up global data strategy for Xaxis with responsibility for e-privacy, data acquisition and measurement. Being involved in this pivotal role, Ian  assists the various markets to ensure compliance with privacy legislation and adherence to the compliance rules set out group-wide. Ian sits on a number of internal e-privacy working groups, co-ordinating e-privacy policy across Xaxis and GroupM.

Prior to joining Xaxis, Ian was co-founder and CEO at Crystal Semantics Limited, a UK based semantic targeting technology company, enabling cookie-less targeting, growing the company from startup to one of the largest in its field, before its acquisition by WPP in 2013. Previously, Ian was CEO of reference publishing company, Crystal Reference and has spent  some 25 years in the data sector, working mostly in the database marketing businesses.

Jon Chase

Chair of Media Agencies’ Council, EACA, and Project Leader for OBA Awareness Campaign, EDAA


The EDAA appointed Jon as the ideal partner to help drive forward the OBA Consumer Awareness project across Europe, due to his experience and track record as a highly effective leader in the communications industry.

For over 15 years, Jon has held various leadership roles at major global media agencies, working with some of the world’s biggest multi-national organisations and marketeers. Most recently (2004-2011), he was Managing Director of ZenithOptimedia’s WW Client division – leading the agency to its most lucrative, sustained phase of business growth and Awards success.

In 2011, Jon became the Founder and CEO of Velvet Rock Group, in order to focus on helping talented, independent businesses (within high growth sectors of the communications industry – e.g. mobile, digital, data, experiential and technology) to improve their short-term growth and profitability, whilst also driving their longer-term value. He is also actively involved as an NED at Odyssey Mobile, an Executive Board Director for the EACA (European Association of Communications Agencies), Chairman of the EACA’S European Media Agencies Group, and is a frequent speaker, panelist and moderator at relevant industry events. In addition, Jon regularly advises the EU Commission on specific projects in Brussels.