Webinar 4 – OBA Self-Regulation for Advertisers - European Interactive Digital Advertising Alliance


The webinar took place on Monday 24 November, at 4.00 PM CET.

Click here to access Robert Madelin’s video message for this webinar.

Click here to access the materials (slide deck & recording) presented during the webinar.

Throughout this one hour event, the audience had the opportunity to:

•    Understand the important role for all Advertisers under the EU Self-Regulatory Programme on OBA
•    Learn how Advertisers are engaging as Third Parties in the OBA ecosystem
•    Hear first-hand from Procter & Gamble about their motivations for joining the Programme

Speakers bios and pictures

We have invited a number of well-known specialists in the Self-Regulatory space to join us for this event and share their experience and expertise.

Stephan Loerke

Managing Director, World Federation Of Advertisers (WFA)

Stephan has been Managing Director of the World Federation of Advertisers (WFA) since November 2003. During his tenure, WFA has doubled its corporate membership and has extended its network to 60 countries, significantly reinforcing the WFA’s presence in the world’s fastest emerging advertising markets.

Prior to joining WFA, Stephan worked for L’Oréal in Paris and Brussels in different marketing roles. He was made Marketing Director of the L’Oréal Paris division in Belgium in 1992. Three years later, he was appointed Managing Director of the same division. Stephan is co-founder of the Advertising Education Forum (AEF) and an Executive Committee Member of the European Advertising Standards Alliance (EASA).

He studied business economics at the Saint Gall Business School in Switzerland after which he worked at the United Nations in New York. Stephan has German and French nationalities. He is married with two sons.

Connie Graham

Global Privacy and iRisk Solutions Manager, Procter and Gamble

Connie Graham has led global Privacy compliance at P&G for nearly 7 years, including initiating adoption of the Online Behavioral Advertising Principles in 2010. Connie is a Certified Information Privacy Professional (CIPP).

Christopher Payne

Public Affairs Manager, World Federation of Advertisers (WFA)

Christopher Payne joined the World Federation of Advertisers (WFA) in September 2013 and heads up the digital advertising unit within the public affairs department.

His responsibilities include managing the European Action Group (EAG), WFA’s central policy group, strengthening self-regulatory standards in the digital marketing communications industry globally and leading on policy developments which have an impact on brands ability to market through digital channels.

Prior to joining WFA Chris worked in the public affairs departments of Fortune 500 and FTSE100 companies and has worked in both Westminster and the European Parliament.

Ionel Naftanaila

Project and Technical Manager, EDAA

Ionel Naftanaila has joined the EDAA as the Project and Technical Manager and brings with him a wealth of industry knowledge and experience. Ionel also has a strong training and teaching experience combined with technical expertise.

As Technical and Project Manager at the Interactive Advertising Bureau Europe, Ionel has been driving efforts to establish the EDAA and increase industry awareness of the European Self-Regulatory Programme and Principles for OBA.
Before joining the EDAA, he managed a company that developed and maintained AdServers and AdExchanges with OBA in Southeastern Europe.

Previously, Ionel worked in the online industry, managing a company developing web applications and sites. Ionel also has a strong academic background and teaches management with key focus on IT and project management at the Bucharest University of Economic Studies.

He holds a PhD, studying at HEC Montreal, Canada and at the Bucharest University of Economic Studies.

Special guest – Video Message

Participants will have the opportunity to hear a video message from Robert Madelin on why he believes the growth of the Programme is critical to the future of self-regulation and the industry.

Robert Madelin

Director-General for DG CONNECT, European Commission

Robert Madelin became Director-General for the DG Communications Networks, Content & Technology (formerly Information Society and Media) at the European Commission in April 2010.

Robert was educated in England at the Royal Grammar School, High Wycombe and at Magdalen College, Oxford. He has also studied at the Ecole Nationale d’Administration in Paris.

Born in 1957, a British civil servant since 1979, Robert has served in the Commission since 1993: as Director General for Health and Consumer Policies from 2004 to 2010, as a Director in DG Trade, and in the Cabinet of Sir Leon (now Lord) Brittan, European Commission Vice-President.