• How does WFA tackle online data transparency, and how it fits with EDAA and the wider ecosystem

    February 28, 2019

    The World Federation of Advertisers’ (WFA) Manifesto sets out principles guiding the work of WFA on digital governance and digital policy, and how it involves not only brand owners but the entire online advertising ecosystem.  The Manifesto focuses on 3 key areas: User experience: transparency...

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    European Interactive Digital Advertising Alliance
  • Role of the ICC’s Code on Advertising by Oliver Gray

    January 30, 2019

    EDAA’s first educational presentation of 2019 is here! Listen to Dr. Oliver Gray talk about the importance of the International Chamber of Commerce’s marketing and communications code, how it applies to digital advertising and eventually how it affects us all. The International Chamber of Commerce’s (ICC)...

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    European Interactive Digital Advertising Alliance
  • Interview with Angela Mills Wade: Executive Director of the European Publisher’s Council, and Chair of the EDAA

    November 30, 2018

    I had the opportunity to sit down with Angela Mills Wade following her appointment as Chair of the EDAA Board. We chatted about the most significant challenges facing the online advertising industry and the work of EDAA in today’s rapidly changing data privacy environment in Europe.  ...

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    European Interactive Digital Advertising Alliance
  • International rules fit for the Digital and Ad Tech community

    August 10, 2018

    The International Chamber of Commerce’s work (ICC) has been setting the gold standard for global business rules and codes for marketing and advertising since 1937.  This year It has been revised to make sure its rules and application thereof are fit for the digital age. In...

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    European Interactive Digital Advertising Alliance
  • 2018 EDAA Satisfaction Survey

    April 9, 2018

    This survey is administered by the EDAA, exclusively to companies who are participating in the European Self-Regulatory Programme on OBA. As from 25th May 2018, the EU’s General Data Protection Regulation (GDPR) will be enforced. The Regulation introduces new user rights and new obligations on data...

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    European Interactive Digital Advertising Alliance