• EDAA 2018 Notification to the Market

    April 5, 2018

    Certification requirement: towards a 2-year validation period for the EDAA Trust Seal We are pleased to inform you that the EDAA is currently implementing a change in the certification requirements of the European Self-Regulatory Programme on Online Behavioural Advertising. In order to provide a more streamlined approach...

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    European Interactive Digital Advertising Alliance
  • EDAA Communications Training

    January 29, 2018

    On 25 January 2018, the EDAA organised its first Communications Training-Day with Mark Lyons, Co-Founder of The Remote Group, and Jon Chase, Founder and CEO of Velvet Rock Communications. Communications experts from WFA, IAB Europe, FEDMA, EPC, EASA and EACA joined our organisation to gain useful...

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    European Interactive Digital Advertising Alliance
  • Digital Advertising and Privacy – Striking the right balance

    February 23, 2017

    Digital advertising and privacy are not mutually exclusive. It is possible to strike the right balance between the two. The tension between privacy and digital advertising Privacy is no longer an issue confined to privacy experts and the tech community, it is now a topic of...

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    European Interactive Digital Advertising Alliance
  • The criticality of smarter regulation for digital advertising

    January 30, 2017

    Amid the recent (and continuing) redrawing of the European data privacy landscape, it is of crucial importance for the digital economy that the freedom to deliver advertising matched to the interests and preferences of people (otherwise known as online behavioural advertising (OBA)) is preserved. The collection...

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    European Interactive Digital Advertising Alliance
  • Moving with the times: Revising our approach to regulating Online Behavioural Advertising (OBA)

    November 24, 2016

    The European Advertising Standards Alliance (EASA) recently launched its revised Best Practice Recommendations (BPR) on Online Behavioural Advertising (OBA), since their initial introduction back in April 2011. These recommendations are designed to provide support and advice to Self-Regulatory Organisations (SROs) and industry members on the practice of advertising...

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    European Interactive Digital Advertising Alliance