The Self-Certification Criteria for Participating Companies document aims to provide companies participating in the EU Self-Regulatory Programme on OBA with a comprehensive set of criteria for self-certification of compliance. Self-certification of compliance shall be limited to those requirements applicable to each participant’s business model; however, should a participant company be subject to multiple obligations, self-certification must cover all such applicable provisions. In other words, if a company fulfils more than one role in the advertising eco-system, then it should comply with the requirements applicable to each of these roles.
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