The Technical Specifications for implementing the IAB Europe OBA framework and EASA BPR in Europe

The Technical Specifications for implementing the IAB Europe OBA framework and EASA BPR in Europe

The Technical Specifications for implementing the IAB Europe OBA framework and EASA BPR in Europe document details how companies should technically apply the OBA Icon to online ads. The document details how to avoid collision of overlays being applied at different stages in the ad delivery process, highlights good and bad technical practice, approved accompanying  text for every EU country, and outlines restrictions and limitations that apply to use of the Icon.

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June 9, 2017