Guy Parker, Chief Executive of the Advertising Standards Authority, discusses the importance of self-regulation to ensure all ads online are responsible and why it matters to improve consumers’ trust in online advertising
As people are spending more and more time online, companies are advertising more and more online as well. As such, it is essential that advertising self-regulatory bodies in Europe and beyond respond accordingly to ensure ads are responsible.
Since its inception in 2012, EDAA has established itself as a valuable asset and has the confidence of the digital advertising ecosystem, helping to provide trust to people in digital advertising.
The Advertising Standards Authority (ASA) is UK’s regulator of advertising. We apply the Ad Codes, written by the Committees of Advertising Practice (CAP).