The European Interactive Digital Advertising Alliance (EDAA) manages the European self-regulatory programme for Data-Driven Advertising (or Online Behavioural Advertising/OBA).
Its main purpose is to provide companies involved in data-driven advertising across Europe the ‘AdChoices Icon’, a consumer-facing, interactive symbol that links consumers to an online portal, www.youronlinechoices.eu, where consumers can find easy-to-understand information about data-driven advertising as well as a mechanism for exercising informed choice over tailored, personalised ads.
What we do for consumers
EDAA’s Self-Regulatory Programme is at the forefront of supporting responsible advertising practices. It ensures that European citizens have greater transparency, choice and control in relation to data-driven advertising.
What we do for companies
EDAA’s Self-Regulatory Programme offers a technology-neutral solution to growing digital privacy concerns, rebuilding trust through enhanced transparency, choice and control.
At the same time, ensuring the online advertising industry can continue to do what it does best, inform, empower and innovate!
Join the Self-Regulatory Initiative and apply to use the EDAA’s tools (AdChoices Icon and/or Consumer Choice Platform) for your online ad campaigns.
Integrate the EDAA’s tools across your company’s online advertising practices, to better inform and empower consumers.
Self-Certify your compliance within 6 months of joining the Programme. Participating companies acting as Third-Parties must also complete an Independent Certification to obtain their Trust Seal.