Participating Associations
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edaa for Companies
The Programme is a self-regulatory initiative aimed to foster transparency in the online advertising environment for all, through delivering consumer-facing information and control solutions with regard to how data is used for interest based advertising . These solutions are self-regulatory in nature and correspond to industry best practice. They do not provide for or infer (delete direct) legal compliance (including with GDPR) which businesses themselves are responsible for, and should not be seen as such, though many companies may choose to adopt these self-regulatory tools as part of a broader 'ecology of statutory and self-regulatory solutions'. The cross-industry self-regulatory initiative was developed by leading European bodies to introduce pan-European standards to enhance transparency and user control over data used for online behavioural advertising. This type of advertising increasingly helps to support the cost of providing content free at the point of access to consumers, and a range of services and applications that internet users can enjoy at little or no cost. The self-regulatory initiative is based upon IAB Europe's OBA Framework and EASA's BPR on OBA.
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Certification Process
Join the Programme Learn more about the European Self-Regulatory Principles, and if applicable join the Self-Regulatory Intiative. Read more
Apply for an OBA Icon licence Provide consumers with transparency with regard to OBA, using the OBA Icon. Read more
Integrate with Consumer Choice platform Provide consumers with choice with regard to OBA, using Read more
Self-Certify your compliance Participating companies must self-certify their compliance within 6 months since joining the Programme. Read more
Certification Providers & EDAA Trust Seal Participating companies acting as Third-Parties must undergo a Certification Process. Read more
edaa for Users The EDAA has created this business-facing website to ensure that companies have the means necessary to provide you with greater transparency, choice and control over Online Behavioural Advertising. To learn more about Online Behavioural Advertising and how it helps provide you with more relevant ads on the websites you visit, please use the links below.