Delivering transparency, choice and control for European citizensThe European Interactive Digital Advertising Alliance is the organisation responsible for enacting key aspects of the self-regulatory initiative for Online Behavioural Advertising (OBA) across Europe.
The Programme is a self-regulatory initiative aimed to foster transparency in the online advertising environment for all, through delivering consumer-facing information and control solutions with regard to how data is used for interest based advertising . These solutions are self-regulatory in nature and correspond to industry best practice. They do not provide for or infer (delete direct) legal compliance (including with GDPR) which businesses themselves are responsible for, and should not be seen as such, though many companies may choose to adopt these self-regulatory tools as part of a broader 'ecology of statutory and self-regulatory solutions'. The cross-industry self-regulatory initiative was developed by leading European bodies to introduce pan-European standards to enhance transparency and user control over data used for online behavioural advertising. This type of advertising increasingly helps to support the cost of providing content free at the point of access to consumers, and a range of services and applications that internet users can enjoy at little or no cost. The self-regulatory initiative is based upon IAB Europe's OBA Framework and EASA's BPR on OBA.
edaa for Users
The EDAA has created this business-facing website to ensure that companies have the means necessary to provide you with greater transparency, choice and control over Online Behavioural Advertising.
To learn more about Online Behavioural Advertising and how it helps provide you with more relevant ads on the websites you visit, please use the links below.