Privacy policy - European Interactive Digital Advertising Alliance



  1. 1. Welcome!

We are committed to ensure the protection of your Personal Data and your privacy. To better protect your privacy, we provide this page explaining our online information practices.

By using our websites and, you agree to the conditions of this Privacy Notice. If we change our privacy policy, we will post the changes on this page to keep you informed of the information we collect, how we collect, use, store, transfer, or otherwise process this information, whether or not the information is shared with other parties, and the rights you have regarding the processing of such data.

  1. 2. What terms do we use in this Privacy Notice?


  1. 3. What information do we collect, and on what legal basis?

We monitor the non-personal information collected in our server log files. This information includes for example number of visitors to the site, most popular pages, operating system, and browser type. We use this information to help us improve our website and enhance your viewing experience. The server log files do not collect Personal Data.

We may collect Personal Data in connection with a communication, application or service provided to you (such as information and events), including your name, address, age, contact information (such as email or phone number), job title, IP address. We may also collect your preferences as to how you wish us to communicate with you, and your newsletter subscriptions. The types of Personal Data that we collect will depend on the communication, application or service you apply for or receive.

The processing of your Personal Data described in this Notice is based on your consent or on contractual necessity (which means that the processing of your Personal Data is required for the performance of a contract between you and EDAA) or based on our legitimate interest (to which you have the right to object).

You may always choose not to provide the requested information, but in doing so we may be unable to provide the communication, application or service you request.

By submitting your Personal Data to us, you will be treated as having given your permission for the processing of your Personal Data as set out in this Privacy Notice.

We will not disclose, sell, rent or exchange such personally identifiable information to any other organisation or entity unless you are first notified and you expressly agree to it, or as otherwise required by law.

We may need to share your Personal Data with our affiliates and/or third party acting as our subcontractor for the purposes indicated in this Privacy Policy and in compliance with Privacy Laws.  We confirm that such transfer and process are performed in compliance with Privacy Laws.

  1. 4. Do we use cookies to obtain information?

Our websites may use cookie information to personalise your viewing experience. For more information, please visit our Cookie Notice.

  1. 5. Other privacy policies?

When you visit our online pages within a platform, a social network (Facebook, Google+, …) or third-party websites, you are also subject to the privacy policies and terms and conditions of these platforms, social networks and third-party websites. We recommend you also read their privacy policies and terms and conditions. They could also use cookies.

  1. 6. For what purpose do we collect Personal Data?

We will not use your Personal Data for other purposes than those stated in this Privacy Notice or for the purpose specifically indicated when we collect it. In particular, we may use Personal Data in order to:

There may be other reasons to use or disclose Personal Data, such as:

In case you have agreed to such purposes, you have the right to object, free of charge and at any time, to the processing of Personal Data for marketing purposes by contacting us at the contact points mentioned at the end of this Privacy Notice.

The persons and companies to whom we may disclose Personal Data for any of the above reasons may be located in Belgium or in other countries. These other countries might not have laws that provide the same level of data protection as the Privacy Law. However, those persons or companies must agree to protect any Personal Data we give them from improper use and disclosure. We will secure appropriate contractual guarantees from such persons or companies’ service providers to ensure equivalent level of protection to Personal Data, as required by the Privacy Law.

  1. 7. Data Retention

EDAA will retain your Personal Data as follows:

EDAA will retain your Personal Data in accordance with applicable legal requirements, and only for as long as necessary for the purposes described in this Notice, as indicated above or as long as required by law or to defend potential legal claims.

  1. 8. Your Rights

Pursuant to the Privacy Law we will make Personal Data available to you for review pursuant to a simple request from you. If you tell us that the Personal Data is incorrect or is used inappropriately, we will correct, update, restrict the use of, or delete Personal Data as appropriate. For information about how to get access to Personal Data, please refer to the contact points mentioned at the end of this Privacy Notice. You have the right to object at any time to the use of your Personal Data, by simple request to the contact points mentioned at the end of this Privacy Notice. You have the right to receive your personal data in a useable electronic format and transmit it to a third party (right to “data portability”).

EDAA is committed to working with you to obtain a fair resolution of any complaint or concerns about privacy. If, however, you believe that EDAA has not been able to assist with your complaint or concern, you have the right to make a complaint with a supervisory authority, in the Member State of your habitual residence, of your place of work or of an alleged infringement of the Privacy Laws (for Belgium see and for other countries click here).

  1. 9. Is your Personal Data protected?

We maintain reasonable physical, electronic, standard security practices, including encryption, passwords and physical security measures, and managerial procedures to protect the security and confidentiality of Personal Data. Only a limited number of persons within us are authorised to access, delete or modify your data. We will make reasonable efforts to ensure that your privacy interests are protected.

  1. 10. Restrictions

If information received is harmful, obscene, threatening, criminal or has criminal implications, we reserve the right to use, disseminate, or store this information as we deem appropriate in our sole and absolute discretion.

  1. 11. Do we track whether users open our emails?

Our emails may contain a single, campaign-unique “web beacon pixel” to tell us whether our emails are opened and verify any clicks through to links within the email. We may use this information for purposes including determining which of our emails are more interesting to users, to query whether users who do not open our emails wish to continue receiving them. The pixel will be deleted when you delete the email. If you do not wish the pixel to be downloaded to your device, you should use the appropriate options of your email client to inhibit receiving images in emails from us.

  1. 12. Applicable law and Jurisdiction

Any dispute arising from or related to the use of this website or to the acceptance, interpretation or observance of the Privacy Notice shall be submitted to the exclusive jurisdiction of the competent Court of Brussels which shall apply Belgian law.

  1. 13. How to Contact Us?

For further information, or inquiries about our privacy practices, please contact us at:


26 rue des Deux Eglises,

1000 Brussels, Belgium