Brussels, 8 June 2018 – We are pleased to announce that Angela Mills Wade, Executive Director of the European Publishers’ Council, has been appointed the new Chair of the European Interactive Digital Advertising Alliance (EDAA). She takes over from out-going Chair, Townsend Feehan, CEO of IAB Europe, the organisation which has held the position and successfully steered the EDAA since its inception in 2012.
Angela Mills Wade brings a wealth of experience to the position, as the Executive Director of the European Publishers’ Council (EPC), a high-level lobby group of Chairs and Chief Executives of major European media corporations since 1991 and Director of Europe Analytica.
Commenting on her appointment, Mills Wade said:
“The EDAA is well established in delivering best practice initiatives for interest-based advertising. Effective and meaningful self-regulation in this space is more vital than ever, as we look to bridge the gap between online advertising businesses that handle consumer data, and consumer trust, to ensure a rich and open Internet ecosystem for all. We have recently passed a turning point in the field of data protection legislation, and I look forward to steering a new chapter of this important organisation, to tackle the critical challenges that we face as a responsible industry towards our consumers.”
Mills Wade assumes her new role at an important time for the EDAA, which sets out to further empower European consumers to better understand digital advertising, along with the ever-evolving transparency and choice tools available to them. As consumers express their legitimate expectations, companies looking to ‘do the right thing’ should stay on top of self-regulatory developments within the EDAA, which will continue to add value to business whilst focusing on consumer needs.
Mills Wade assumed her position as EDAA chair on Wednesday, 6 June 2018. She will be supported in her work by an experienced Executive Team, comprised of Mathilde Fiquet, EU Legal Affairs Manager at FEDMA (Federation of European Direct and Interactive Marketing), as Vice-Chair; and Conor Murray, Head of Regulatory and Public Affairs at EGTA (Association of Television and Radio Sales Houses), as Treasurer.
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The European Interactive Digital Advertising Alliance (EDAA) is a non-profit organisation based in Brussels and is responsible for enacting key aspects of the Self-Regulatory Programme for Online Behavioural Advertising (OBA) across Europe since its launch in October 2012. EDAA principally acts as the central licensing body for the OBA Icon and provides technical means for consumers to exercise transparency and control over OBA through the youronlinechoices.eu online consumer choice platform. EDAA is governed by EU-level organisations, which make up the value chain of OBA within Europe and acts to ensure European consistency in approach. More information can be found at www.edaa.eu.