The European Advertising Standards Alliance (EASA) Best Practice Recommendation on OBA

The European Advertising Standards Alliance (EASA) Best Practice Recommendation on OBA

The European Advertising Standards Alliance (EASA) Best Practice Recommendation on OBA provides guidance to national advertising Self-Regulatory Organisations (SROs). Providing a host of consumer privacy protections for OBA through self-regulation across Europe. The Recommendations establish an industry-wide framework, one that applies credible OBA complaint handling and sanctions mechanisms, ensuring the accountability of the Programme.

Click here to read the OBA Framework in full

June 9, 2017