European Principles

European Principles

IAB Europe OBA Framework

IAB Europe OBA Framework

This Framework is based upon 7 key principles for OBA: notice, user choice, data security, sensitive segmentation, education, compliance and enforcement, and review. It aims to secure the future of OBA as an effective business practice in the toolbox of marketers, by ensuring that internet users can understand and control the OBA choices they make online.

Application of the IAB Europe OBA Framework for Mobile

Application of the IAB Europe OBA Framework for Mobile

The recommendations set out in this document provide an addendum to the original IAB EU OBA Framework and should be read in conjunction with it. The Addendum seeks to show businesses how to apply the Framework’s principles – notably notice and choice – in the mobile environment.

EASA Best Practice Recommendation on OBA

EASA Best Practice Recommendation on OBA

These recommendations are intended to contribute to providing a host of consumer privacy protections for OBA through self-regulation across Europe. With the adoption of the Best Practice Recommendation, national advertising self-regulatory organisations commit to applying self-regulatory standards for OBA.

Technical Guidance

Technical Specifications for implementing the IAB Europe OBA Framework and EASA BPR in Europe

Technical Specifications for implementing the IAB Europe OBA Framework and EASA BPR in Europe

This document details how companies should technically apply the AdChoices Icon to online ads and how to avoid collision of overlays being applied at different stages in the ad delivery process. It also highlights good and bad technical practice, and outlines restrictions and limitations that apply to use of the Icon.

IAB Europe Ad Marker Implementation Guidelines for Mobile

IAB Europe Ad Marker Implementation Guidelines for Mobile

This document covers the use of the Ad Marker in Europe for companies to provide enhanced transparency and control over OBA to users of mobile devices in support of the European Self-Regulatory Principles for OBA. Its purpose is to set out guidelines for the implementation of the Self-Regulatory Principles in the Mobile Environment.

The IAB Europe Ad Marker Implementation Guidelines for Video

The IAB Europe Ad Marker Implementation Guidelines for Video

This document covers the use of the Ad Marker in Europe for companies to provide enhanced transparency and control over OBA to users in video advertising environments, in support of the European Self-Regulatory Principles for OBA. Its purpose is to set out guidelines for the implementation of the Application of Self-Regulatory Principles in video players.

Compliance Guidance

Self-Certification Criteria for Participating Companies

Self-Certification Criteria for Participating Companies

This document provides companies participating in the EU Self-Regulatory Programme with a comprehensive set of criteria for self-certification of compliance, which is limited to those requirements applicable to each participant’s business model.