European Principles

These European Principles regulate digital advertising in Europe.

European Principles

European Industry Self-Regulatory Framework on Data-Driven Advertising

European Industry Self-Regulatory Framework on Data-Driven Advertising

This Framework is based upon 7 key principles for OBA: notice, user choice, data security, sensitive segmentation, education, compliance and enforcement, and review. It aims to secure the future of Data-Driven Advertising as an effective business practice in the toolbox of marketers, by ensuring that internet users can understand and control the Data-Driven Advertising choices they make online.

Application of the Framework on Data-Driven Advertising for Mobile

Application of the Framework on Data-Driven Advertising for Mobile

The recommendations set out in this document provide an addendum to the original Framework on Data-Driven Advertising and should be read in conjunction with it. The Addendum seeks to show businesses how to apply the Framework’s principles – notably notice and choice – in the mobile environment.

EASA Best Practice Recommendation on OBA

EASA Best Practice Recommendation on OBA

These recommendations are intended to contribute to providing a host of consumer privacy protections for OBA through self-regulation across Europe. With the adoption of the Best Practice Recommendation, national advertising self-regulatory organisations commit to applying self-regulatory standards for OBA.

Technical Guidance

Technical Specifications for implementing the Framework and EASA BPR in Europe

Technical Specifications for implementing the Framework and EASA BPR in Europe

This document details how companies should technically apply the AdChoices Icon to online ads and how to avoid collision of overlays being applied at different stages in the ad delivery process. It also highlights good and bad technical practice, and outlines restrictions and limitations that apply to use of the Icon.

Ad Marker Implementation Guidelines for Mobile

Ad Marker Implementation Guidelines for Mobile

This document covers the use of the Ad Marker in Europe for companies to provide enhanced transparency and control over OBA to users of mobile devices in support of the European Self-Regulatory Principles for OBA. Its purpose is to set out guidelines for the implementation of the Self-Regulatory Principles in the Mobile Environment.

The Ad Marker Implementation Guidelines for Video

The Ad Marker Implementation Guidelines for Video

This document covers the use of the Ad Marker in Europe for companies to provide enhanced transparency and control over OBA to users in video advertising environments, in support of the European Self-Regulatory Principles for Data-Driven Advertising. Its purpose is to set out guidelines for the implementation of the Application of Self-Regulatory Principles in video players.

Compliance Guidance

Self-Certification Criteria for Participating Companies

Self-Certification Criteria for Participating Companies

This document provides companies participating in the EU Self-Regulatory Programme with a comprehensive set of criteria for self-certification of compliance, which is limited to those requirements applicable to each participant’s business model.