The European Interactive Digital Advertising Alliance‘s principal purpose is to provide the ‘AdChoices Icon’ to companies involved in data-driven advertising across Europe.

The AdChoices Icon is a consumer-facing, interactive symbol that links consumers to an online portal, YourOnlineChoices.euwhere consumers can find easy-to-understand information about data-driven advertising as well as a mechanism for exercising informed choice over tailored, personalised ads – if they so wish, consumers may ‘turn off’ personalised advertising by some or all companies.

We are currently looking at the user’s online experience now that the GDPR is in place, and how we can improve this experience, and consequently user’s trust in the ecosystem. 

History

EDAA was founded by a European industry coalition representing advertisers, the advertising agency sector, the interactive and direct marketing sector, the advertising technology sector and the media sector. EDAA is governed by EU-level organisations, which make up the value chain of data-driven advertising within Europe, and acts to ensure consistency in the European self-regulatory approach. The EDAA’s guiding principles are laid out in the Interactive Advertising Bureau Europe (IAB Europe) OBA Framework and the Best Practice Recommendation for Online Behavioural Advertising of the European Advertising Standards Alliance (EASA).

The governing organisations of the EDAA can be found here.

Our Board

Who are our Board members?

EDAA Team

Who is part of the EDAA team?

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